In today’s digital age, providing fast and engaging web experiences is a top priority for businesses.
Content needs to be faster, more personalized, and globally scalable. Adobe Experience Manager (AEM) has long been a leader in content management systems, but with the introduction of Edge Delivery Services, it's taking content delivery to a whole new level.
Let’s understand what Edge Service is.
What are Adobe Edge Delivery Services?
Adobe Edge Delivery Services, formerly known as AEM Franklin and also referred to as Project Helix or Composability, offer a novel way to publish AEM pages using Google Drive or Microsoft Office via SharePoint.
Edge Delivery Services offers:
Fast Sites with
High Performance: Create fast sites with a perfect Lighthouse Score and
continuously monitor your site performance through real user monitoring (RUM).
Increase Authoring
Efficiency: Increase authoring efficiency by decoupling content sources. Out of
the box, you can use both AEM authoring and Document-based Authoring. As such,
you can work with multiple content sources on the same website.
Built-in
Experimentation Framework: Use a built-in experimentation framework that allows
quick test creation, execution without performance impact, and fast release to
production of a test winner.
How do Edge Delivery Services work?
For example, you can use content directly from Microsoft Word or Google Docs. This means that documents from those sources can become pages on your website. Furthermore, headings, lists, images, font elements can all be transferred from the initial source into the website. The new content is added instantly without a rebuild process.
Edge Delivery Services uses GitHub so customers can manage and deploy code directly from their GitHub repository. For example, you can write content in either Google Docs or Microsoft Word and the functionality of your site can be developed by using CSS and JavaScript in GitHub. When you are ready, you can use the Sidekick browser extension to preview and publish content updates.
Usages:
Edge Delivery Services (EDS) in AEM can be employed in various ways to enhance the performance, scalability, security, and personalization of AEM websites. Here are some examples:
- Create and publish content quickly and easily: EDS simplifies the process for non-technical users to create and publish content. Users can create a document in Google Drive or Microsoft Office and publish it to AEM with a few clicks.
- Create personalized content: EDS can be used to generate personalized content for diverse user groups and audiences. For instance, a user could create a document with different page versions tailored to various geographic regions.
- Create dynamic content: EDS can be harnessed to create dynamic content that adapts based on user input or other variables. For example, a user could create a document featuring a product catalog that automatically updates as new products are added.
How Edge Delivery Services is utilized ?
Team wise uses:
A marketing team can use Edge Delivery Services to create and publish blog posts, landing pages, and other marketing content.
A sales team can utilize Edge Delivery Services to create personalized sales proposals and presentations for individual customers.
A product team can take advantage of Edge Delivery Services to create dynamic product catalogs and other product-related content.
A customer service team can use Edge Delivery Services to create dynamic knowledge base articles and other customer support materials.
Organization wise use:
A media company employs Edge Delivery Services to produce personalized articles for its readers, utilizing AEM EDS to recommend articles based on reader browsing history and interests.
A travel website employs Edge Delivery Services to create personalized travel itineraries for users, suggesting flights, hotels, and activities based on their travel preferences.
A financial services company uses Edge Delivery Services to craft personalized financial advice for its customers. The financial services company employs AEM EDS to recommend products and services based on customer financial situations and goals.
A healthcare website utilizes Edge Delivery Services to generate personalized health information and services, recommending health tips and resources based on user medical histories and relevant factors.
Edge Delivery Services is a powerful set of tools in AEM that find applications across diverse industries and use cases, where fast, reliable, and personalized content delivery is critical to delivering a superior user experience and achieving business goals.
