Revolutionizing Content Delivery: Adobe Edge Services with AEM

 

In today's fast-paced digital era, delivering exceptional user experiences is paramount. Content needs to be faster, more personalized, and globally scalable. Adobe Experience Manager (AEM) has long been a leader in content management systems, but with the introduction of Edge Delivery Services, it's taking content delivery to a whole new level. Let’s understand what Edge Service is.

What are Adobe Edge Services?

Edge Services is an extension of AEM, specifically focused on optimizing content delivery. At its core, Edge Services leverages a robust content delivery network (CDN) to distribute content closer to end-users, thereby helping in performance improvement. It offers:

Enhanced Scalability:

Edge Services can handle surges in traffic with ease, ensuring consistent performance even during peak periods. This is crucial for businesses with unpredictable traffic patterns.

Reduced Latency: 

Content is cached at the edge, minimizing the distance it needs to travel to reach users. This translates to blazing-fast loading times, especially for geographically dispersed audiences.

Simplified Authoring:

AEM Edge Services streamlines the authoring experience. You can create content using familiar AEM tools and seamlessly deploy it for edge delivery. No need for complex server-side development.

Edge Delivery services are a composable set of services that allow for a high degree of flexibility in how you author content on your website. You can use both AEM content management with Universal Editor authoring as well as Document-based Authoring. Edge Delivery Services use GitHub so customers can manage and deploy code directly from their GitHub repository. For example, you can write content in either Google Docs or Microsoft Word and the functionality of your site can be developed by using CSS and JavaScript in GitHub. When you are ready, you can use the Sidekick browser extension to preview and publish content updates.

Advantages for Business

Increased Conversions: 

A frictionless user experience leads to higher conversion rates, boosting your bottom line.

Reduced Infrastructure Costs:

 Edge Services offloads content delivery from your origin servers, potentially reducing infrastructure overhead.

Improved User Experience: 

Faster loading times and smoother interactions keep users engaged and coming back for more.

Fast Sites with High Performance:

Create fast sites with a perfect Lighthouse Score and continuously monitor your site performance through real user monitoring (RUM).

Increase Authoring Efficiency: 

Increase authoring efficiency by decoupling content sources. Out of the box, you can use both AEM authoring and Document-based Authoring. As such, you can work with multiple content sources on the same website.

Built-in Experimentation Framework: Use a built-in experimentation framework that allows quick test creation, execution without performance impact, and fast release to production of a test winner.

Do you really need Adobe Edge Services?

It focuses on user experience like personalization, provides globally distributed audiences, it's not a one-size-fits-all solution. If your website is relatively static and has a limited audience, traditional AEM deployment would suffice for you.

If you're fascinated by Edge Services, here's how to get started:

Evaluate your needs: 

Assess your traffic patterns, target audience, and content delivery requirements.

Explore AEM documentation: 

Adobe provides comprehensive resources to guide you through the setup and configuration process. AEM Documentation

Consider a Proof of Concept (POC): 

Set up a POC to experience the benefits firsthand and see if it aligns with your goals.

Conclusion

Adobe Edge Services with AEM represents a significant leap forward in content delivery. By leveraging edge computing, businesses can deliver unparalleled user experiences and gain a competitive edge in the digital marketplace. Eventually, it depends on the business need if you want to go with Edge services or not.

Happy Learning!

Stay connected for How we can use Edge Services in content authoring with Universal Editor.

 

Adobe’s Edge Delivery Services fires Digital Experiences

 

In today’s digital age, providing fast and engaging web experiences is a top priority for businesses. 

Content needs to be faster, more personalized, and globally scalable. Adobe Experience Manager (AEM) has long been a leader in content management systems, but with the introduction of Edge Delivery Services, it's taking content delivery to a whole new level. 

Let’s understand what Edge Service is.

What are Adobe Edge Delivery Services?

Adobe Edge Delivery Services, formerly known as AEM Franklin and also referred to as Project Helix or Composability, offer a novel way to publish AEM pages using Google Drive or Microsoft Office via SharePoint. 

Edge Delivery Services offers:

Fast Sites with High Performance: Create fast sites with a perfect Lighthouse Score and continuously monitor your site performance through real user monitoring (RUM).

Increase Authoring Efficiency: Increase authoring efficiency by decoupling content sources. Out of the box, you can use both AEM authoring and Document-based Authoring. As such, you can work with multiple content sources on the same website.

Built-in Experimentation Framework: Use a built-in experimentation framework that allows quick test creation, execution without performance impact, and fast release to production of a test winner.

How do Edge Delivery Services work?

The below diagram illustrates how you can edit content in Microsoft Word (document-based editing) and publish to Edge Delivery Services. It also shows the AEM publishing method using the Universal Editor.

Edge Delivery services is a composable set of services that allows for a high degree of flexibility in how you author content on your website. As mentioned previously,you can use both AEM content management with Universal Editor authoring as well as Document-based Authoring .

For example, you can use content directly from Microsoft Word or Google Docs. This means that documents from those sources can become pages on your website. Furthermore, headings, lists, images, font elements can all be transferred from the initial source into the website. The new content is added instantly without a rebuild process.

Edge Delivery Services uses GitHub so customers can manage and deploy code directly from their GitHub repository. For example, you can write content in either Google Docs or Microsoft Word and the functionality of your site can be developed by using CSS and JavaScript in GitHub. When you are ready, you can use the Sidekick browser extension to preview and publish content updates.

Usages:

Edge Delivery Services (EDS) in AEM can be employed in various ways to enhance the performance, scalability, security, and personalization of AEM websites. Here are some examples:

• Create and publish content quickly and easily: EDS simplifies the process for non-technical users to create and publish content. Users can create a document in Google Drive or Microsoft Office and publish it to AEM with a few clicks.
• Create personalized content: EDS can be used to generate personalized content for diverse user groups and audiences. For instance, a user could create a document with different page versions tailored to various geographic regions.
• Create dynamic content: EDS can be harnessed to create dynamic content that adapts based on user input or other variables. For example, a user could create a document featuring a product catalog that automatically updates as new products are added.

How Edge Delivery Services is utilized ?

Team wise uses:

• A marketing team can use Edge Delivery Services to create and publish blog posts, landing pages, and other marketing content.

• A sales team can utilize Edge Delivery Services to create personalized sales proposals and presentations for individual customers.

• A product team can take advantage of Edge Delivery Services to create dynamic product catalogs and other product-related content.

• A customer service team can use Edge Delivery Services to create dynamic knowledge base articles and other customer support materials.

• Organization wise use:

• A media company employs Edge Delivery Services  to produce personalized articles for its readers, utilizing AEM EDS to recommend articles based on reader browsing history and interests.

• A travel website employs Edge Delivery Services  to create personalized travel itineraries for users, suggesting flights, hotels, and activities based on their travel preferences.

• A financial services company uses Edge Delivery Services  to craft personalized financial advice for its customers. The financial services company employs AEM EDS to recommend products and services based on customer financial situations and goals.

• A healthcare website utilizes Edge Delivery Services  to generate personalized health information and services, recommending health tips and resources based on user medical histories and relevant factors.

Edge Delivery Services is a powerful set of tools in AEM that find applications across diverse industries and use cases, where fast, reliable, and personalized content delivery is critical to delivering a superior user experience and achieving business goals.

Take away:

Adobe Edge Delivery Services empower creators to effortlessly author content using familiar tools like documents and deliver it with exceptional page-speed scores as it provides perfect Lighthouse Score.

Refer Edge delivery service documentation here